The Dentadurance Story
I'm Will, and back in 2024 I decided to run 12 marathons in 12 months for mental health charities Mind and Movember.
Having never run a marathon before—or even been a runner—I knew this would be a huge mental and physical challenge. But I wasn't expecting my biggest potential setback to come from a visit to the dentist.
Only seven months into my running journey, my dentist told me, "Your training diet with all those carbs is causing your teeth to decay faster. You're going to need a filling."
When I asked what I could do to prevent further dental and oral health issues, I was advised to remain diligent with my brushing and flossing routine but warned that future fillings were likely.
That day, the penny dropped. Carbohydrates were seriously damaging my oral health, threatening to reduce my performance, diminish my confidence in my smile, and limit my ability to inspire others to undertake their own physical and mental challenges.
I didn't want to spend less time training or more money on remedial dental treatments simply because a preventative solution didn't exist.
I realised that if this was a problem for me—a runner of just seven months—then it must be affecting many other performers of all abilities. Inspired by incredible athletes myself, I refused to let poor oral health hold anyone back from continuing to inspire others.
So, it was back to the drawing board for months of research, consultations with athletes, dentists, academics, and chemical engineers—and now, here we are.
Dentadurance brings you the world's first on-the-go oral rinse designed specifically for athletes.
This is for those who demand more from their performance, who care deeply about their health, and who aspire to inspire.